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WB40L515Q-syllabus of International Marketing

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37  2

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chap 19 Organization and control of the global marketing programme

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34  9

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chap 18. Cross-cultural sales negotiations

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33  7

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chap 17.Communication decisions( promotion decisions)

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13  4

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chap 16.Distribution decision

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45  2

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chap 15. Pricing decision

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32  11

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chap 14. Product decision

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14  6

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chap 13. International sourcing decisions and the role of the subsupplier

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28  3

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chap 12.Hierarchical modes

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22  9

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chap 11. Intermediate entry modes

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38  8

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chap 10. Export modes

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45  7

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chap 9. Some approaches to the choice of entry mode 2

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12  8

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chap 8. The international market selection process

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32  9

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chap 7. International environmental analysis

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17  7

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chap 6.International marketing research

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51  2

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